Wholesale vs. Retail: Which is Right for Your Handbag Business?

If you’re planning to start a handbag business, one of the biggest questions is:
👉 Should I sell wholesale or retail?

Both models have their own advantages, challenges, and profit margins. At Aman Bags Centre, we work with both wholesalers and resellers, so we understand what works best for different entrepreneurs.

In this blog, we’ll break down wholesale vs. retail in handbags and help you decide which model fits your business goals.

What is Wholesale?

Wholesale means buying handbags in bulk directly from a manufacturer or supplier (like Aman Bags Centre) at a lower price and reselling them to retailers or other resellers.

Pros of Wholesale:

• High Volume, Steady Income → Sell hundreds of bags in one deal.

• Lower Per-Bag Cost → Higher discounts when buying bulk.

• Business-to-Business (B2B) Model → Fewer individual customers to handle.

• Good for Expansion → Easier to scale internationally.

Cons of Wholesale:

• Requires larger investment upfront.

• Payment delays from retailers can affect cash flow.

• Smaller profit per handbag compared to retail.

What is Retail?

Retail means selling handbags directly to the end customer through offline stores, Instagram, Facebook, or e-commerce platforms like Amazon, Flipkart, and Meesho.

Pros of Retail:

• Higher Profit Margin → Selling directly means more earnings per bag.

• Brand Building → You can create your own handbag label with custom branding.

• Flexibility → Sell online from home with a small MOQ (10–20 pieces).

• Closer Customer Relationship → Direct feedback helps you understand trends.

Cons of Retail:

• Requires time & effort in marketing and customer service.

• Sales can be inconsistent in the beginning.

• Need to manage returns & exchanges.

Wholesale vs. Retail: Profit Margins Explained

At Aman Bags Centre, here’s a simple example:

• Wholesale Selling → Profit per bag ~ ₹20–70 but you sell 100–500 pieces at once.

• Retail Selling → Profit per bag ~ ₹200–900, but sales happen in smaller quantities.

👉 Wholesale = Quick Bulk Sales
👉 Retail = High Profit Per Bag

Which One Should You Choose?

Choose Wholesale if:

• You have good capital & storage space.

• You want to sell to retailers, resellers, or export internationally.

• You prefer large deals over handling many small customers.

Choose Retail if:

• You want to start small with 10–20 bags MOQ.

• You love social media selling (Instagram, Facebook, WhatsApp).

• You want to build your own handbag brand identity.

Hybrid Model: Best of Both Worlds

Many successful businesses combine wholesale + retail.
For example:

• Start by retailing on Instagram/Facebook to build a customer base.

• Once stable, move into wholesale supply to small resellers in your area.

This hybrid model ensures steady cash flow + brand growth.

How Aman Bags Centre Helps You in Both Models

• 📦 Flexible MOQ Options – Start from just 10–20 pieces.

• 🏷️ Custom Branding – Build your own handbag label.

• 🚚 All-India Delivery – Wholesale & retail shipping available.

• 📸 Catalog + Product Photos – Perfect for online resellers.

• ✨ Latest Trending Designs – Always stay ahead in the market.

Whether you choose wholesale, retail, or both, the key to success is working with the right supplier. At Aman Bags Centre, we support both wholesale buyers and resellers with trendy, affordable, and high-quality handbags.

👉 Ready to start your journey? Contact us today on WhatsApp and get the latest catalog + wholesale prices.